You can use Visual Composer Website Builder with any theme, which means you can integrate it into your existing themes. You can play around with the drag-and-drop block and see your changes instantly (no more time wasted going back and forth). There are hundreds of ready-to-use content elements to choose from, so you’ve got extra freedom to implement your vision. You have a free version and a Premium version with extra features (and more to be added next year). The Visual Composer Website Builder is a live-preview editor with drag-and-drop features. What is Visual Composer Website Builder and What Does it Do? That’s why we decided to walk you through the whole journey, in an effort to make things as clear as possible. They didn’t understand whether this was a rebranding of the old Page Builder or a totally new product. But they were completely puzzled about our new product, Visual Composer Website Builder. People were not only confused about the name change from Visual Composer Page Builder to WP Bakery. We were in the eye of the storm and couldn’t see the big picture: The massive confusion we had created for Visual Composer users. And That’s How the Visual Composer Page Builder Became WP BakeryĪt this point, we were swamped with work on our new product and overwhelmed with all the unplanned changes. It was a tough decision, but it was the only way we could maintain the quality of our new product. So we thought long and hard about this, and eventually decided to change the name of the Visual Composer Page Builder, the plugin we had on the marketplace, to WP Bakery. We change the name of the product we already had on Envato, Visual Composer Page Builder, so we could lift our contractual limitations. We tone down our new product to fit the lifetime license model and put it up on the marketplace, or… 2. So we had to choose between 2 options: 1. In short, we couldn’t sell another product under the name of Visual Composer outside their platform. But what happened next was anything but what we had planned: We Missed One Key Detail That Forced Us Into a Difficult DecisionĪnd that “detail” was our contractual limitations with Envato. We also wanted to be directly in touch with our users to offer them stronger, faster support. JS technical stack meant much higher development costs that could only be sustained with a yearly license model. We tried to move away from the lifetime license model, because our new product was more complex in features, and built for a growing part of our users whose website building needs have rapidly evolved. The Website Builder, our new product, was meant to go in a different direction. The Page Builder was an Envato-exclusive product with lifetime license (like all products sold with Envato). This is a different tool from the Visual Composer Page Builder and we wanted to make that crystal clear to our users (clearly, that did NOT go according to plan). It all began with our new product, the Visual Composer Website Builder. As for the long answer, you can watch the story unfold in the video or you can read it below. So why would we decide all of the sudden to change the name our best-known product? Short answer – we didn’t have a choice. It was included as a premium plugin in many of your favorite themes. You’ve probably seen that name dozens of times, on every major WP theme page. Where It All Started: Changing the Name of Visual Composer Page Builder Things happened gradually, and the more we tried to “fix” problems along the way, the deeper they got. As you’ll see, it’s quite a brain-twisting journey that led us onto this path. Secondly, we wrote this post to finally explain what caused it from the very beginning. ![]() We’re Deeply Sorry for the Confusion Created Around Visual ComposerĪnd, most important, we’re sorry for not explaining what caused this mess from the very beginning. ![]() ![]() First and foremost, we wanted to apologize for making an already messy situation worse. But also because we naively believed we could “fix it” (spoiler alert: we could not.) So we decided to write this post for two big reasons. Partly, because we got swallowed whole into the snowball and had to roll down with it. What started as a minor problem quickly snowballed into a confusing mess that we did not handle right. 0? Is WP Bakery a new product? Is it just rebranding (cause if it is, it’s a damn poor one)? This confusion has upset many of our users, as well as our long-term partners. And you’re probably wondering… “What is going on? Which one is which?” Is the Visual Composer Website Builder the same as the old Visual Composer? Is it a 2. Then we launched a new product that’s called Visual Composer Website Builder. First, we changed the name of our Visual Composer Page Builder to WP Bakery. If you’re familiar with Visual Composer, you may have witnessed a few big changes going on.
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